The name Isle of Dogs might sound a little playful – and that's exactly what it is. For us, it represents a place full of imagination, security, and childhood. A small island where children can simply be children – curious, free, wild, dreamy. And where beautiful things can be created that will last.

What many don't know: The name goes back to the founder, who launched the label over 25 years ago. It was named after her favorite island in Great Britain—a very personal place of longing that represented peace, creativity, and home for her.

We are continuing to develop this idea today: Isle of Dogs is intended to be a place that appeals to families, exudes familiarity, and creates spaces that are not just functional, but also emotional and meaningful.